Here’s a little bit of music psychology. Studies on the power of opinion have found that you are more likely to say that you like a song if you know other people like it. Here’s a sample of one of those studies from Columbia University.
They found 14,000 individual people to sample downloads of 48 unknown songs, tracks no one in the study had ever heard before. And this is important: everyone could see what everyone else was downloading. When all the results were tallied up, there was broad agreement about which songs were best, and it seems that the quality of the music had nothing to do with it. It was all about what other people said they liked as they sought validation for their choices.
It’s a complete bandwagon effect, a herd mentality. Weird, huh? But somehow, deep down inside, you probably knew that.
© 2026 Corus Radio, a division of Corus Entertainment Inc.
Ad Choices
