Justin Bieber is back after releasing his seventh album Swag just hours after announcing the project and track list.
On Thursday, Bieber, 31, shared a series of billboards found by fans in Reykjavik, Iceland and Los Angeles with the word “Swag,” teasing the new album.
The Canadian singer shared the images on his official Instagram account, revealing the track list that includes song names like All I Can Take, Walking Away, Dadz Love and Forgiveness.
Bieber’s new album features 21 new songs and features guest appearances from artists including Gunna, Sexxy Red, Cash Cobain, Druski, Dijon, Lil B, Eddie Benjamin and Marvin Winans.
The two-time Grammy Award winning singer produced Swag alongside Carter Lang, Dylan Wiggins, Daniel Caesar, mk.gee, Daniel Chetrit, Knox Fortune and more.
The Sorry singer shared images taken for the album cover shoot, featuring him holding his son Jack Blues Bieber and his wife Hailey Bieber.
The photos were taken by photographer Renell Medrano, who previously shot and directed the album art for Kendrick Lamar’s 2022 album, Mr. Morale & the Big Steppers.
The Hollywood Reporter previously reported that Bieber had been holding “jam sessions” in April at his Los Angeles home with his longtime DJ Tay James, musical director HARV, SZA collaborator Carter Lang and Australian artist Eddie Benjamin.
In the months leading up to the release of Swag, Bieber’s follow-up album to 2021’s Justice, the pop star shared photos from the studio on social media.
After Bieber announced the upcoming release of his album on Thursday, Hailey took to Instagram and re-shared a photo of the cover art, writing, “Is it finally clocking to you f—ing losers?”
Her comment was in reference to Bieber’s viral run-in with with photographers on June 12, with the singer asking them to “get out of my face” and “stop provoking me.”
“You’re going to take this video out of context, you’re gonna say I’m mad,” he said in the clip. “I don’t know who the f— is paying you to provoke me but I’m not the f—ing one.”
“It’s not clocking to you that I’m standing on business, is it?” Bieber asked the photographers.
“But we’re on the sidewalk, Justin,” a man responded.
“I don’t give a f— that you’re on the sidewalk. I’m a human f—ing being. You’re standing around my car at the beach,” Bieber said. “You don’t think I’m a real f—ing guy do you? I’m a real dad, a real husband, a real man so don’t f—ing do this sh-t to me.”
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Bieber is best known for his R&B pop lyric tenor, demonstrated on the diamond-selling Baby, Sorry, and Stay with the Kid Laroi. At the beginning of his career, and as a tween, Bieber began working with Usher and music manager Scooter Braun.
In 2023, Bieber sold the rights to his music — all six of his albums, including hits like Sorry and Baby — to Hipgnosis, a U.K-based music investment company. The deal’s financial details were not disclosed, but Billboard Magazine reported that the sale was worth an estimated $200 million.
— With files from The Associated Press
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